advanced food products llc

advanced food products llc

AFP was in need of a clear, memorable way to ensure their broad portfolio of cheese sauces, puddings and dips stood out in a crowded market. “The leading manufacturer of low-acid aseptic products” can be quite a mouthful, so we honed in on a fundamental driver for all foodservice operators: finding lasting success. We transformed AFP’s brand with a bright new look and feel paired with messaging focused on success through versatility, ease of use and a long shelf life.

  • Advertising
  • Brand Development
  • Digital
  • Email Marketing
  • Media
  • Strategic Planning
  • Videos
We refreshed the logo with a new color palette to match the updated brand look and feel.

We refreshed the logo with a new color palette to match the updated brand look and feel.

We developed a new, easy-to-navigate website that brought AFP’s value proposition for operators front and center.

We developed a new, easy-to-navigate website that brought AFP’s value proposition for operators front and center.

Our cheese sauce calculator tool proved that cheese sauce was not only more versatile but also more economical than sliced or shredded cheese.

Our cheese sauce calculator tool proved that cheese sauce was not only more versatile but also more economical than sliced or shredded cheese.

Our awareness objective touted the many uses of cheese sauce through creative LTOs and menu inspiration.

Our awareness objective touted the many uses of cheese sauce through creative LTOs and menu inspiration.

We developed quick and simple recipe videos featuring cheese sauce to reinforce versatility and inspire operators.

When it came to plant-based products, it was key to continue to highlight versatility and play up appetite appeal.

We sent samples of our new plant-based cheese sauce to operators and asked them to try it for themselves, and used their reactions in a series of testimonial videos.

more work

back to client list