Coffee mate

Coffee mate®

When America’s #1 creamer was first to market with plant-based options for foodservice, we knew it was time to stir things up. Our target insights identified the college and university segment as a major area of opportunity for a plant-based push from Coffee mate®. The right mix of trade media and on-campus executions increased demand with students and operators alike.

  • Activation
  • Advertising
  • Brand Development
  • Digital
  • Email Marketing
  • Media

College campus activations encouraged trial of new plant-based products.

Strong trade and programmatic placements boosted awareness and drove to a buy-now page.

Strong trade and programmatic placements boosted awareness and drove to a buy-now page.

Partnering with trade publications, we developed emails to communicate the demand for plant-based options in the C&U segment.

Partnering with trade publications, we developed emails to communicate the demand for plant-based options in the C&U segment.

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