Look out! Kettle Brand chips have the major crunch factor and authentic flavors people love. But in foodservice, it’s an all-out dogfight for sandwich shop shelf space. When targeting a new audience in the food-away-from-home space, we focused on leveraging retail fanfare and supporting operators with tools to drive more traffic and sales.
3D renderings and augmented reality experience functionality created a unique and engaging way for operators to visualize the product in unit.
Our helpful pairing guide connected the top chip flavors available with the best sandwich pairings.
We promoted unique benefits of the chips and teased a pairing guide to encourage email sign-ups.
Custom eblasts were designed to highlight the brand’s consumer fanfare as well as tease the pairing guide.
Trade media was focused on target-relevant publications and teased more sales, as well as the pairing guide.
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